M&M'S
SOUND & COLOR
Challenge :: Stand out in a sea of eye-candy experiences at SXSW like only a brand as colorful as M&M'S can.
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Concept :: Bring the playful personalities of the M&M'S characters to life through a series of immersive colorful rooms. Feel like an edgy rockstar with Red. Bask in a chic and serene sanctuary with Green. Find a space in the insanity with Orange. Clown around with Yellow. And play it cool while playing the organ with Blue.
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Fun Fact :: In less than 12 hours we transformed Lustre Pearl on Rainey Street into the most amazing adult playground in Austin.
Just incase the bands got picky, we went ahead and separated out all the colors.
SNICKERS
SOCIAL EATERY
Challenge :: After sitting through presentation after presentation at SXSW, you're gonna get hungry, but there's so much going on there's no time to eat.
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Concept :: Don't do SXSW hungry. We opened the Snickers Social Eatery to ensure SXers didn't network hungry. During the day our pop-up restaurant was a place to grab a free bite when you paid using social currency. At night, it transformed into a private dining experience hosted by celebrity chefs.
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Fun Fact :: Over 12,000 Snickers were consumed in over 2 days.
