Challenge :: You live in New York City. You are in your 20s. Maybe 30s. Everything you want/need is right here. You're at the center of it all. Except one thing: Nature. So how does a nearby resort convince you to leave the bright lights and head to a place that is a bit more rustic to tap into Outdoor You?

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Concept :: Position Hunter Mountain as extension of The City. A place you can escape to in no time, get a couple runs in, then head back to City You without missing a beat. Go on, Live a Little More. 

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Fun Fact :: All the VO in the spot are the skiers and riders featured in the spot.