Challenge :: Face it. Nobody is chowing down on candy during a football game. Yet, Snickers is a Sponsor of the NFL. So it was up to us to make Snickers and watching football as natural as flea flicker. Yes, I was just trying to work in the word flea-flicker. 

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Concept :: When hunger happened to players during an NFL game, Snickers was right there to join the conversation and make sure fans don't get hungry in their game of life. 

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Fun Fact :: This campaign doubled Snickers sales the day after Monday Night Football.