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BLUE MOON BREWING COMPANY
DRINK A BLUE MOON ON A BLUE MOON
Challenge :: People didn't believe Blue Moon was actually a small brewery during the rise of craft beer.
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Concept :: Let the real brewmasters tell their real story while letting fans help us make the next Blue Moon beer.
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Fun Fact :: Rumor has it that this spot was shot using an old rig from Star Wars.
The spot was part of a larger year-long integrated campaign that let our drinkers help make a special Blue Moon beer to be released on the blue moon at the end of the summer. If I knew then what I know now, I would have started my social influencer career.
And if you were curious how the beer sausage was made...here's how it went down.
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